French influencers' views on their role as an influencer 2020
In France in 2020, the source wanted to assess how French influencers perceived their social media influencer activity and what it meant for them. Thus, many French influencers saw their activity as an opportunity to share their passion (96 percent). Moreover, as much as 87 percent of the sample saw their activity as an influencer as a fun activity, and 55 percent wanted to stand up for or pass on an important message.
