Although a majority of internet users aged between 18 and 75 years in the United Kingdom (UK) are still skeptical when it comes to personal data being collected by companies, a small share (36 percent) would be willing to share this data in return for financial compensation. These types of data mainly included purchase history and location data, while a slightly smaller percentage stated they were willing to sell their browsing history and online media consumption to companies.
Personal data consumers would be most willing to share with companies for financial compensation in the United Kingdom (UK) in 2020, by data type
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Personal data consumers would be most willing to share with companies for financial compensation in the United Kingdom (UK) in 2020, by data type
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Okta. (June 24, 2020). Personal data consumers would be most willing to share with companies for financial compensation in the United Kingdom (UK) in 2020, by data type [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1188693/data-uk-users-would-sell/
Okta. "Personal data consumers would be most willing to share with companies for financial compensation in the United Kingdom (UK) in 2020, by data type." Chart. June 24, 2020. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1188693/data-uk-users-would-sell/
Okta. (2020). Personal data consumers would be most willing to share with companies for financial compensation in the United Kingdom (UK) in 2020, by data type. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1188693/data-uk-users-would-sell/
Okta. "Personal Data Consumers Would Be Most Willing to Share with Companies for Financial Compensation in The United Kingdom (Uk) in 2020, by Data Type." Statista, Statista Inc., 24 Jun 2020, https://www.statista.com/statistics/1188693/data-uk-users-would-sell/
Okta, Personal data consumers would be most willing to share with companies for financial compensation in the United Kingdom (UK) in 2020, by data type Statista, https://www.statista.com/statistics/1188693/data-uk-users-would-sell/ (last visited April 25, 2025)
Personal data consumers would be most willing to share with companies for financial compensation in the United Kingdom (UK) in 2020, by data type [Graph], Okta, June 24, 2020. [Online]. Available: https://www.statista.com/statistics/1188693/data-uk-users-would-sell/
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