Consumer distrust of data collection in the UK 2020, by company type

Published by
Ani Petrosyan
,
Dec 10, 2024
According to a 2020 survey, internet users in the United Kingdom (UK) had the same level of distrust (74 percent) towards both social media companies and advertisers when it came to customer data collection. There was a slightly lower level of distrust when it came to search engines, at 71 percent.

Consumers' level of distrust regarding data collection by companies in the United Kingdom (UK) in 2020, by company type

CharacteristicShare of respondents
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Showing entries 1 to 3 (3 entries in total)
Statistic: Consumers' level of distrust regarding data collection by companies in the United Kingdom (UK) in 2020, by company type

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Release date

June 2020

Region

United Kingdom

Survey time period

January 20 to May 6, 2020*

Number of respondents

3,197 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

*The survey was conducted in two waves, between the 20th to 31st January 2020 and 27th April to 6th May.

Respondent breakdown for the UK: 2,218 respondents in wave 1,979 in wave 2

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