According to a 2020 survey, internet users in the United Kingdom (UK) had the same level of distrust (74 percent) towards both social media companies and advertisers when it came to customer data collection. There was a slightly lower level of distrust when it came to search engines, at 71 percent.
Consumers' level of distrust regarding data collection by companies in the United Kingdom (UK) in 2020, by company type
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Share of respondents
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Okta. (June 24, 2020). Consumers' level of distrust regarding data collection by companies in the United Kingdom (UK) in 2020, by company type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1188691/distrust-of-data-collection-by-company-uk/
Okta. "Consumers' level of distrust regarding data collection by companies in the United Kingdom (UK) in 2020, by company type." Chart. June 24, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1188691/distrust-of-data-collection-by-company-uk/
Okta. (2020). Consumers' level of distrust regarding data collection by companies in the United Kingdom (UK) in 2020, by company type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1188691/distrust-of-data-collection-by-company-uk/
Okta. "Consumers' Level of Distrust regarding Data Collection by Companies in The United Kingdom (Uk) in 2020, by Company Type." Statista, Statista Inc., 24 Jun 2020, https://www.statista.com/statistics/1188691/distrust-of-data-collection-by-company-uk/
Okta, Consumers' level of distrust regarding data collection by companies in the United Kingdom (UK) in 2020, by company type Statista, https://www.statista.com/statistics/1188691/distrust-of-data-collection-by-company-uk/ (last visited August 24, 2024)
Consumers' level of distrust regarding data collection by companies in the United Kingdom (UK) in 2020, by company type [Graph], Okta, June 24, 2020. [Online]. Available: https://www.statista.com/statistics/1188691/distrust-of-data-collection-by-company-uk/