According to a survey conducted in 2019 among digital marketing specialists at large enterprises in Japan, over 75 percent were reporting the positive contribution of digital marketing measures to business operations. The survey revealed that online advertising and website optimization were among the most popular measures implemented at large businesses.
Share of large enterprises reporting contribution of digital marketing measures to business operations in Japan as of October 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Fujitsu Research Institute. (January 16, 2020). Share of large enterprises reporting contribution of digital marketing measures to business operations in Japan as of October 2019 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1188598/japan-digital-marketing-effectiveness-large-business/
Fujitsu Research Institute. "Share of large enterprises reporting contribution of digital marketing measures to business operations in Japan as of October 2019." Chart. January 16, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1188598/japan-digital-marketing-effectiveness-large-business/
Fujitsu Research Institute. (2020). Share of large enterprises reporting contribution of digital marketing measures to business operations in Japan as of October 2019. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1188598/japan-digital-marketing-effectiveness-large-business/
Fujitsu Research Institute. "Share of Large Enterprises Reporting Contribution of Digital Marketing Measures to Business Operations in Japan as of October 2019." Statista, Statista Inc., 16 Jan 2020, https://www.statista.com/statistics/1188598/japan-digital-marketing-effectiveness-large-business/
Fujitsu Research Institute, Share of large enterprises reporting contribution of digital marketing measures to business operations in Japan as of October 2019 Statista, https://www.statista.com/statistics/1188598/japan-digital-marketing-effectiveness-large-business/ (last visited December 18, 2024)
Share of large enterprises reporting contribution of digital marketing measures to business operations in Japan as of October 2019 [Graph], Fujitsu Research Institute, January 16, 2020. [Online]. Available: https://www.statista.com/statistics/1188598/japan-digital-marketing-effectiveness-large-business/
