In 2023, the gross merchandise value of e-commerce live-streaming in China amounted to more than 4.9 trillion yuan, surging from less than 20 billion yuan in 2017. Taobao, Douyin, and Kuaishou were three of the leading live commerce platforms among Chinese online shoppers.
Gross merchandise value of livestreaming e-commerce in China from 2017 to 2023
(in billion yuan)
Characteristic
GMV in billion yuan
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100ec.cn. (June 19, 2024). Gross merchandise value of livestreaming e-commerce in China from 2017 to 2023 (in billion yuan) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1188550/china-gmv-of-ecommerce-livestreaming/
100ec.cn. "Gross merchandise value of livestreaming e-commerce in China from 2017 to 2023 (in billion yuan)." Chart. June 19, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1188550/china-gmv-of-ecommerce-livestreaming/
100ec.cn. (2024). Gross merchandise value of livestreaming e-commerce in China from 2017 to 2023 (in billion yuan). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1188550/china-gmv-of-ecommerce-livestreaming/
100ec.cn. "Gross Merchandise Value of Livestreaming E-commerce in China from 2017 to 2023 (in Billion Yuan)." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/statistics/1188550/china-gmv-of-ecommerce-livestreaming/
100ec.cn, Gross merchandise value of livestreaming e-commerce in China from 2017 to 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1188550/china-gmv-of-ecommerce-livestreaming/ (last visited July 22, 2024)
Gross merchandise value of livestreaming e-commerce in China from 2017 to 2023 (in billion yuan) [Graph], 100ec.cn, June 19, 2024. [Online]. Available: https://www.statista.com/statistics/1188550/china-gmv-of-ecommerce-livestreaming/