Direct-to-consumer (D2C) is the most popular business model among e-commerce businesspeople in Brazil. According to a May 2021 survey, almost half of the industry executives interviewed (48.7 percent) said their company sold products to final consumers through an online store, without intermediaries. The second main sales channel was B2B2C – i.e. selling products to the final consumer through marketplaces – with 42.3 percent of respondents. Traditional B2B, where manufacturing businesses sell to distributors or retailers before reaching final consumers, was used by 36.5 percent of respondents.
Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Various sources (Híbrido). (May 28, 2021). Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1188504/b2c-e-commerce-models-brazil/
Various sources (Híbrido). "Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021." Chart. May 28, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1188504/b2c-e-commerce-models-brazil/
Various sources (Híbrido). (2021). Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1188504/b2c-e-commerce-models-brazil/
Various sources (Híbrido). "Most Popular Business-to-consumer (B2c) E-commerce Models in Brazil in 2021." Statista, Statista Inc., 28 May 2021, https://www.statista.com/statistics/1188504/b2c-e-commerce-models-brazil/
Various sources (Híbrido), Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021 Statista, https://www.statista.com/statistics/1188504/b2c-e-commerce-models-brazil/ (last visited November 03, 2024)
Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021 [Graph], Various sources (Híbrido), May 28, 2021. [Online]. Available: https://www.statista.com/statistics/1188504/b2c-e-commerce-models-brazil/
