This statistic displays the share of Europe-based businesses that cancelled or went ahead with their original Black Friday campaign investments, by country. In the UK and Ireland, about 36 percent of businesses cancelled their plans, but the remaining 63 percent went ahead. About 8.5 percent of those decreased their original investment, while an equal share of 27.7 percent of businesses either continued with their usual investment plan or even increased their intended investment plans for Black Friday.
The coronavirus pandemic disrupted the retail industry at unprecedented levels and the restriction measures put in place in several countries in Western Europe are expected to overshadow the holiday season. Black Friday is one of the leading highlights of the holiday shopping season, and already forecasts indicate that the value of retail sales during Black Friday will plummet in Europe by 15 percent on average.
Black Friday campaign launch plans of businesses in Europe in 2020, by country
Characteristic
No, we have cancelled our plans
Yes, but with a decrease in original investment planned
Yes, with original investment
Yes, with an increase in original investment planned
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text anywhere. (October 29, 2020). Black Friday campaign launch plans of businesses in Europe in 2020, by country [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1188471/black-friday-campaign-launch-plans-europe-by-country/
text anywhere. "Black Friday campaign launch plans of businesses in Europe in 2020, by country." Chart. October 29, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1188471/black-friday-campaign-launch-plans-europe-by-country/
text anywhere. (2020). Black Friday campaign launch plans of businesses in Europe in 2020, by country. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1188471/black-friday-campaign-launch-plans-europe-by-country/
text anywhere. "Black Friday Campaign Launch Plans of Businesses in Europe in 2020, by Country." Statista, Statista Inc., 29 Oct 2020, https://www.statista.com/statistics/1188471/black-friday-campaign-launch-plans-europe-by-country/
text anywhere, Black Friday campaign launch plans of businesses in Europe in 2020, by country Statista, https://www.statista.com/statistics/1188471/black-friday-campaign-launch-plans-europe-by-country/ (last visited November 22, 2024)
Black Friday campaign launch plans of businesses in Europe in 2020, by country [Graph], text anywhere, October 29, 2020. [Online]. Available: https://www.statista.com/statistics/1188471/black-friday-campaign-launch-plans-europe-by-country/