Reasons for checking the smartphone during shopping activities in France 2019
With a growing digitization, French consumers, known for their passion for shopping were asked to give their reasons for consulting their smartphone during their shopping activities in 2019. Thus, over 80 percent of the respondents claimed that they checked their smartphone while shopping in order to compare the price of the product at other distribution networks. Around 65 percent claimed that they did it in order to obtain consumer product reviews.
