A survey conducted online in the United Kingdom (UK) in 2020 revealed that over 70 percent of 18 to 24 year olds would be willing to share their personal data with companies in return for payment. Conversely, only slightly more than 40 percent of those over 65 years of age said they would do the same. As a whole, 38 percent of UK respondents were against the idea of sharing personal data for financial compensation.
Consumers unwilling to share data with companies for financial compensation in the United Kingdom (UK) in 2020, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Okta. (June 24, 2020). Consumers unwilling to share data with companies for financial compensation in the United Kingdom (UK) in 2020, by age [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1188378/consumers-unwilling-to-share-data-for-money-uk/
Okta. "Consumers unwilling to share data with companies for financial compensation in the United Kingdom (UK) in 2020, by age." Chart. June 24, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1188378/consumers-unwilling-to-share-data-for-money-uk/
Okta. (2020). Consumers unwilling to share data with companies for financial compensation in the United Kingdom (UK) in 2020, by age. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1188378/consumers-unwilling-to-share-data-for-money-uk/
Okta. "Consumers Unwilling to Share Data with Companies for Financial Compensation in The United Kingdom (Uk) in 2020, by Age." Statista, Statista Inc., 24 Jun 2020, https://www.statista.com/statistics/1188378/consumers-unwilling-to-share-data-for-money-uk/
Okta, Consumers unwilling to share data with companies for financial compensation in the United Kingdom (UK) in 2020, by age Statista, https://www.statista.com/statistics/1188378/consumers-unwilling-to-share-data-for-money-uk/ (last visited November 21, 2024)
Consumers unwilling to share data with companies for financial compensation in the United Kingdom (UK) in 2020, by age [Graph], Okta, June 24, 2020. [Online]. Available: https://www.statista.com/statistics/1188378/consumers-unwilling-to-share-data-for-money-uk/
