According to a survey among Chinese online consumers, more than 60 percent of respondents said they had difficulty understanding the Singles' Day sales promotional campaigns. Singles' Day sales in China became increasingly complicated in recent years as consumers need to participate in several pre-sale activities to secure the best deals.
Share of users who understand Singles' Day innovative pre-event promotions and campaigns in China in November 2020
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Share of users who understand Singles' Day innovative pre-event promotions and campaigns in China in November 2020
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iiMedia Research. (November 11, 2020). Share of users who understand Singles' Day innovative pre-event promotions and campaigns in China in November 2020 [Graph]. In Statista. Retrieved April 15, 2025, from https://www.statista.com/statistics/1187765/china-user-acceptance-of-singles-day-promotion-strategies/
iiMedia Research. "Share of users who understand Singles' Day innovative pre-event promotions and campaigns in China in November 2020." Chart. November 11, 2020. Statista. Accessed April 15, 2025. https://www.statista.com/statistics/1187765/china-user-acceptance-of-singles-day-promotion-strategies/
iiMedia Research. (2020). Share of users who understand Singles' Day innovative pre-event promotions and campaigns in China in November 2020. Statista. Statista Inc.. Accessed: April 15, 2025. https://www.statista.com/statistics/1187765/china-user-acceptance-of-singles-day-promotion-strategies/
iiMedia Research. "Share of Users Who Understand Singles' Day Innovative Pre-event Promotions and Campaigns in China in November 2020." Statista, Statista Inc., 11 Nov 2020, https://www.statista.com/statistics/1187765/china-user-acceptance-of-singles-day-promotion-strategies/
iiMedia Research, Share of users who understand Singles' Day innovative pre-event promotions and campaigns in China in November 2020 Statista, https://www.statista.com/statistics/1187765/china-user-acceptance-of-singles-day-promotion-strategies/ (last visited April 15, 2025)
Share of users who understand Singles' Day innovative pre-event promotions and campaigns in China in November 2020 [Graph], iiMedia Research, November 11, 2020. [Online]. Available: https://www.statista.com/statistics/1187765/china-user-acceptance-of-singles-day-promotion-strategies/
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