Price and payment conditions are the most attractive factors of live commerce among consumers in Brazil. According to a 2023 survey, the product's cost and means of payment drew the attention of 55 percent of respondents, while another 38 percent said that discovering new products and services was one of the main advantages of live commerce. Other benefits mentioned by Brazilian shoppers include clarifying doubts about what they intend to buy, and the live streamer's recommendation.
Most attractive factors of live commerce among consumers in Brazil in 2023
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Globo. (July 5, 2023). Most attractive factors of live commerce among consumers in Brazil in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1187729/live-commerce-factors-brazil/
Globo. "Most attractive factors of live commerce among consumers in Brazil in 2023." Chart. July 5, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1187729/live-commerce-factors-brazil/
Globo. (2023). Most attractive factors of live commerce among consumers in Brazil in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1187729/live-commerce-factors-brazil/
Globo. "Most Attractive Factors of Live Commerce among Consumers in Brazil in 2023." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1187729/live-commerce-factors-brazil/
Globo, Most attractive factors of live commerce among consumers in Brazil in 2023 Statista, https://www.statista.com/statistics/1187729/live-commerce-factors-brazil/ (last visited November 21, 2024)
Most attractive factors of live commerce among consumers in Brazil in 2023 [Graph], Globo, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1187729/live-commerce-factors-brazil/
