Main features of live commerce in Brazil 2024

Published by Statista Research Department, Nov 26, 2024

Price and payment conditions are the most attractive factors of live commerce among consumers in Brazil. According to a 2024 survey, the product's cost and means of payment drew the attention of 54 percent of respondents, while another 39 percent said that discovering new products and services was one of the main advantages of live commerce. Other benefits mentioned by Brazilian shoppers include clarifying doubts about what they intend to buy, and the live streamer's recommendation.

Most attractive factors of live commerce among consumers in Brazil in 2024

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Sources

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Release date

July 2024

Region

Brazil

Survey time period

June 2024

Number of respondents

3,000 respondents

Supplementary notes

* The source does not provide an exact date of survey or further methodological details. The date of survey given is the month of publication.

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