The share of total net media investment dedicated to the fashion industry has slightly been decreasing over the past years in France. As of 2020, the fashion industry accounted for 3.6 percent of total media investment, while this value reached four percent in 2018. The fashion sector also represented four percent of digital advertising expenditure in France in 2019.
Share of total net media investment dedicated to the fashion industry in France between 2018 and 2020
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Kantar. (November 10, 2020). Share of total net media investment dedicated to the fashion industry in France between 2018 and 2020 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1187642/media-investment-ad-share-fashion-industry-france/
Kantar. "Share of total net media investment dedicated to the fashion industry in France between 2018 and 2020 ." Chart. November 10, 2020. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1187642/media-investment-ad-share-fashion-industry-france/
Kantar. (2020). Share of total net media investment dedicated to the fashion industry in France between 2018 and 2020 . Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1187642/media-investment-ad-share-fashion-industry-france/
Kantar. "Share of Total Net Media Investment Dedicated to The Fashion Industry in France between 2018 and 2020 ." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1187642/media-investment-ad-share-fashion-industry-france/
Kantar, Share of total net media investment dedicated to the fashion industry in France between 2018 and 2020 Statista, https://www.statista.com/statistics/1187642/media-investment-ad-share-fashion-industry-france/ (last visited December 04, 2024)
Share of total net media investment dedicated to the fashion industry in France between 2018 and 2020 [Graph], Kantar, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1187642/media-investment-ad-share-fashion-industry-france/
