Popular Black Friday shopping items in Russia 2019-2020

Published by A. Melkadze, Jul 21, 2022
Apparel and household appliances were the two most purchased product categories during Black Friday discounts in Russia over both observed periods. In 2020, even more increased demand was expected for such items, when compared to 2019.

What goods or services are you planning to buy on Black Friday?

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Source

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Release date

November 2020

Region

Russia

Survey time period

October 26 to November 5, 2020*

Number of respondents

400 respondents

Age group

18 years and older

Special properties

Economically active population who is considering to purchase something on Black Friday

Supplementary notes

* Survey characteristics refer to the latest survey.
The survey was conducted in all federal districts of Russia, in 211 localities.
** Such as musical ticket, equipment for repairs, Smart TV, online trainings, software licenses, accessories, etc.

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Overview

6

Black Friday shopping

5

Christmas gift shopping

8

Christmas food shopping

3

Spending behavior

6

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Topics

U.S. Thanksgiving weekend shoppingU.S. Christmas season shoppingHoliday season e-commerce in the United StatesNational holidays in the United StatesHoliday season in Canada
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
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Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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