Experiences with exchanging gifts on White Day in Japan 2020

Published by Statista Research Department, Jan 9, 2024
According to a survey conducted in Japan in 2020, the majority of respondents, over 66 percent, neither received nor gave presents on White Day.
White Day is celebrated on March 14 in Japan, one month after Valentine's Day. Traditionally, women give little gifts to men on Valentine's Day, while White Day offers men the chance return the favor by presenting women with small gifts as an expression of affection or courtesy.

Experiences with receiving or giving presents for White Day in Japan as of April 2020

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Release date

April 2020

Region

Japan

Survey time period

April 1 to 5, 2020

Number of respondents

10,139 respondents

Age group

10-79 years

Special properties

multiple answers were possible

Method of interview

Online survey

Supplementary notes

Original survey question: "Did you receive something or give something for White Day this year?".

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