According to a survey conducted among influencers in the United States in February 2020, 34 percent of the respondents said they declared their political preferences on their accounts. During the September 2020 survey, 41 percent of responding influencers said they were open about their political stance on their social accounts.
Share of influencers who declare their political preferences on their accounts in the United States in February and September 2020
*February survey sample - 317; September survey sample 94
The influencer pool for both surveys was made up of social media users who have at least 15,000 followers on Instagram.
Questions used for the survey : "Do you currently declare your political preferences on your social media account?"
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The Shelf. (November 2, 2020). Share of influencers who declare their political preferences on their accounts in the United States in February and September 2020 [Graph]. In Statista. Retrieved November 08, 2024, from https://www.statista.com/statistics/1187143/share-of-influencers-who-declare-their-political-preferences-in-the-us/
The Shelf. "Share of influencers who declare their political preferences on their accounts in the United States in February and September 2020." Chart. November 2, 2020. Statista. Accessed November 08, 2024. https://www.statista.com/statistics/1187143/share-of-influencers-who-declare-their-political-preferences-in-the-us/
The Shelf. (2020). Share of influencers who declare their political preferences on their accounts in the United States in February and September 2020. Statista. Statista Inc.. Accessed: November 08, 2024. https://www.statista.com/statistics/1187143/share-of-influencers-who-declare-their-political-preferences-in-the-us/
The Shelf. "Share of Influencers Who Declare Their Political Preferences on Their Accounts in The United States in February and September 2020." Statista, Statista Inc., 2 Nov 2020, https://www.statista.com/statistics/1187143/share-of-influencers-who-declare-their-political-preferences-in-the-us/
The Shelf, Share of influencers who declare their political preferences on their accounts in the United States in February and September 2020 Statista, https://www.statista.com/statistics/1187143/share-of-influencers-who-declare-their-political-preferences-in-the-us/ (last visited November 08, 2024)
Share of influencers who declare their political preferences on their accounts in the United States in February and September 2020 [Graph], The Shelf, November 2, 2020. [Online]. Available: https://www.statista.com/statistics/1187143/share-of-influencers-who-declare-their-political-preferences-in-the-us/
