In 2020, 95 percent of the respondents in Russia indicated their own online shop served as their main sales channel. In addition, nearly 35 percent of the surveyed audience chose marketplaces, such as Wildberries or Ozon, which specialized in e-commerce to promote their goods. A slightly lower share, 29 percent of online business owners sold their products via social networks, such as Instagram or VK.
Through which sales channel do you sell your products?
The original question was worded by the source as follows: "Через какие площадки вы продаёте товары?"
A total of 98 interviews lasting from 40 to 60 minutes each were conducted. Respondents were segmented into 13 categories defined at the start in order to receive and confirm responses specific to these segments.
From 6 to 8 companies were surveyed in each of the selected segments.
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Data Insight (RU). (April 30, 2020). Through which sales channel do you sell your products? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1187006/online-retailers-share-by-sales-channel-russia/
Data Insight (RU). "Through which sales channel do you sell your products?." Chart. April 30, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1187006/online-retailers-share-by-sales-channel-russia/
Data Insight (RU). (2020). Through which sales channel do you sell your products?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1187006/online-retailers-share-by-sales-channel-russia/
Data Insight (RU). "Through Which Sales Channel Do You Sell Your Products?." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1187006/online-retailers-share-by-sales-channel-russia/
Data Insight (RU), Through which sales channel do you sell your products? Statista, https://www.statista.com/statistics/1187006/online-retailers-share-by-sales-channel-russia/ (last visited December 22, 2024)
Through which sales channel do you sell your products? [Graph], Data Insight (RU), April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1187006/online-retailers-share-by-sales-channel-russia/
