Among the respondents that took part in the survey in October 2019, the large majority preferred the traditional in-store shopping for their purchases. However, the approach of Italian household toward online and in-store shopping markedly changed in 2020. In fact, in October 2020, 52 percent of the respondents declared to prefer to buy their products online.
Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020
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Findomestic . (November 1, 2020). Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1186631/online-vs-in-store-shopping-italy/
Findomestic . "Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020." Chart. November 1, 2020. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1186631/online-vs-in-store-shopping-italy/
Findomestic . (2020). Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1186631/online-vs-in-store-shopping-italy/
Findomestic . "Share of Consumers Preferring to Shop Online and In-store in Italy in October 2019 and October 2020." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/1186631/online-vs-in-store-shopping-italy/
Findomestic , Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020 Statista, https://www.statista.com/statistics/1186631/online-vs-in-store-shopping-italy/ (last visited November 24, 2024)
Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020 [Graph], Findomestic , November 1, 2020. [Online]. Available: https://www.statista.com/statistics/1186631/online-vs-in-store-shopping-italy/
