Among the respondents that took part in the survey in October 2019, the large majority preferred the traditional in-store shopping for their purchases. However, the approach of Italian household toward online and in-store shopping markedly changed in 2020. In fact, in October 2020, 52 percent of the respondents declared to prefer to buy their products online.
Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020
Characteristic
I prefer to buy online
I prefer to buy in-store
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Findomestic . (November 1, 2020). Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1186631/online-vs-in-store-shopping-italy/
Findomestic . "Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020." Chart. November 1, 2020. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1186631/online-vs-in-store-shopping-italy/
Findomestic . (2020). Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1186631/online-vs-in-store-shopping-italy/
Findomestic . "Share of Consumers Preferring to Shop Online and In-store in Italy in October 2019 and October 2020." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/1186631/online-vs-in-store-shopping-italy/
Findomestic , Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020 Statista, https://www.statista.com/statistics/1186631/online-vs-in-store-shopping-italy/ (last visited July 23, 2024)
Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020 [Graph], Findomestic , November 1, 2020. [Online]. Available: https://www.statista.com/statistics/1186631/online-vs-in-store-shopping-italy/