Online vs. in-store shopping in Italy 2019-2020

Published by
Kasia Davies
,
Jan 14, 2025
Among the respondents that took part in the survey in October 2019, the large majority preferred the traditional in-store shopping for their purchases. However, the approach of Italian household toward online and in-store shopping markedly changed in 2020. In fact, in October 2020, 52 percent of the respondents declared to prefer to buy their products online.

Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020

CharacteristicI prefer to buy onlineI prefer to buy in-store
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Showing entries 1 to 2 (2 entries in total)
Statistic: Share of consumers preferring to shop online and in-store in Italy in October 2019 and October 2020

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Source

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Release date

November 2020

Region

Italy

Survey time period

October 23 to 25, 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Generalmente, quando effetti i tuoi acquisti, quale canale d'acquisto preferisci?"

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