Important attributes when choosing cosmetics according to Japanese women 2020

Published by C. Diep, Dec 11, 2020
According to a survey conducted in Japan in 2020, about 28 percent of the female respondents stated that it is important for their skin care and make-up products to be fragrance-free. Established beauty brands of scentless cosmetic products in Japan include Canmake, Cezanne, and Kate.

Leading aspects considered in choosing skin care and make-up products according to women in Japan as of February 2020

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Release date

June 2020

Region

Japan

Survey time period

January 30 to February 10, 2020

Number of respondents

1,090 respondents

Age group

20-59 years

Method of interview

Online survey

Supplementary notes

Original survey question: "While examining the label of skin care or make-up products, which of the following attributes are important to you?".

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