COVID-19 impact on daily social media usage in Finland 2020, by platform

Published by J. Clausnitzer, Mar 24, 2022
Based on survey results from March 2020, daily usage of WhatsApp and Instagram increased the most due to the coronavirus (COVID-19) outbreak in Finland. WhatsApp usage among Finns increased by nine percent compared to the period before the COVID-19 restriction measures were put in place. While most social media platforms increased their popularity, daily usage of Facebook, internet forums, blogs, and LinkedIn decreased during the pandemic.

Coronavirus (COVID-19) impact on daily social media usage in Finland in 2020, by platform

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Sources

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Release date

May 2020

Region

Finland

Survey time period

March 13-22, 2020

Number of respondents

1,036*

Age group

16-74 years

Special properties

Daily usage

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Mitä seuraavista sosiaalisista medioista käytät? Merkitse myös, miten usein käytät/seuraat eri palveluita. Käyttö päivittäin: Lukuisia kertoja päivässä + 1-2 krt päivässä."

* 493 respondents before the COVID-19 outbreak and 543 respondents after the restrictive measures were introduced by the Finnish government in March 2020.

The results have been weighted to represent the entire population.

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