According to the results of a survey about the luxury consumption in China in 2020, around 38 percent of surveyed luxury consumers who shopped between April and July of 2020 purchased a luxury item within one month from the moment of interest in it. Only two percent of respondents deliberated the purchasing decision for up to one year.
Time taken to buy a luxury item in China as of July 2020
Survey question:
When recently shopping for luxury items, how long time did it take for you from the moment of interest in the product to purchasing it?
The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of Chinese luxury consumers.
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BCG, & Tencent, & 100ec.cn. (October 10, 2020). Time taken to buy a luxury item in China as of July 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1186503/china-time-taken-for-luxury-item-purchase/
BCG, und Tencent, und 100ec.cn. "Time taken to buy a luxury item in China as of July 2020." Chart. October 10, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1186503/china-time-taken-for-luxury-item-purchase/
BCG, Tencent, 100ec.cn. (2020). Time taken to buy a luxury item in China as of July 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1186503/china-time-taken-for-luxury-item-purchase/
BCG, and Tencent, and 100ec.cn. "Time Taken to Buy a Luxury Item in China as of July 2020." Statista, Statista Inc., 10 Oct 2020, https://www.statista.com/statistics/1186503/china-time-taken-for-luxury-item-purchase/
BCG & Tencent & 100ec.cn, Time taken to buy a luxury item in China as of July 2020 Statista, https://www.statista.com/statistics/1186503/china-time-taken-for-luxury-item-purchase/ (last visited November 22, 2024)
Time taken to buy a luxury item in China as of July 2020 [Graph], BCG, & Tencent, & 100ec.cn, October 10, 2020. [Online]. Available: https://www.statista.com/statistics/1186503/china-time-taken-for-luxury-item-purchase/
