Market share of the different lingerie distribution channels in France 2018
The retail stores that sell lingerie items today are, for the most part, generalists retailers. In 2018, they occupied more than a quarter of the market (26.3 percent), just behind the downtown chains, with 30.2 percent of the market share. Behind these came Internet sales, at 13.7 percent, then department stores (6.3 percent), independent stores (five percent), discounters (4.6 percent), and suburban chains (4.2 percent).
