Percentage change in retail holiday season sales in the U.S. 2016-2021, by type

Published by
Stephanie Chevalier,
Mar 15, 2023
As a result of 2020's ongoing pandemic, retail e-commerce holiday season sales in the United States grew by approximately 32 percent, compared to the previous year. Forecasts for 2021 indicate a slowdown in the growth of the digital channel, with non-e-commerce sales expected to pick up.

Year-on-year growth rate of retail holiday season sales in the United States from 2016 to 2021, by type

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Release date

October 2021

Region

United States

Survey time period

2016 to 2020

Supplementary notes

* Figure for 2021 is forecast.
Excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking places, gambling and other vice good sales; sales are for Nov and Dec of each year; includes products or services ordered using the internet, regardless of the method of payment or fulfillment.

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Coronavirus (COVID-19): impact on holiday shopping in the U.S.U.S. Christmas season shoppingHoliday season e-commerce in the United StatesCoronavirus (COVID-19): impact on the retail landscape in the U.S.Coronavirus: impact on the retail industry worldwide
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