In 2020, around 62 percent of Taobao's live streaming users were female in China. In comparison, only 38 percent of live streaming users on short-video platform Kuaishou were female. Livestreaming commerce was projected to be a 2.27 trillion-yuan market in China in 2021.
Gender distribution of major live streaming e-commerce platform users in China in 2020, by platform
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Forward Intelligence (Qianzhan). (September 28, 2021). Gender distribution of major live streaming e-commerce platform users in China in 2020, by platform [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1186239/china-gender-distribution-of-live-streaming-users-by-platform/
Forward Intelligence (Qianzhan). "Gender distribution of major live streaming e-commerce platform users in China in 2020, by platform." Chart. September 28, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1186239/china-gender-distribution-of-live-streaming-users-by-platform/
Forward Intelligence (Qianzhan). (2021). Gender distribution of major live streaming e-commerce platform users in China in 2020, by platform. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1186239/china-gender-distribution-of-live-streaming-users-by-platform/
Forward Intelligence (Qianzhan). "Gender Distribution of Major Live Streaming E-commerce Platform Users in China in 2020, by Platform." Statista, Statista Inc., 28 Sep 2021, https://www.statista.com/statistics/1186239/china-gender-distribution-of-live-streaming-users-by-platform/
Forward Intelligence (Qianzhan), Gender distribution of major live streaming e-commerce platform users in China in 2020, by platform Statista, https://www.statista.com/statistics/1186239/china-gender-distribution-of-live-streaming-users-by-platform/ (last visited December 23, 2024)
Gender distribution of major live streaming e-commerce platform users in China in 2020, by platform [Graph], Forward Intelligence (Qianzhan), September 28, 2021. [Online]. Available: https://www.statista.com/statistics/1186239/china-gender-distribution-of-live-streaming-users-by-platform/
