As of March 2020, around 65 percent of Taobao's live streaming influencers were female in China. Livestreaming commerce was projected to be a nearly trillion-yuan market in China in 2020.
Share of female KOLs on major live streaming e-commerce platforms in China as of March 2020, by platform
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CBNData. (May 13, 2020). Share of female KOLs on major live streaming e-commerce platforms in China as of March 2020, by platform [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1186221/china-gender-distribution-of-influencers-by-live-streaming-platform/
CBNData. "Share of female KOLs on major live streaming e-commerce platforms in China as of March 2020, by platform." Chart. May 13, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1186221/china-gender-distribution-of-influencers-by-live-streaming-platform/
CBNData. (2020). Share of female KOLs on major live streaming e-commerce platforms in China as of March 2020, by platform. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1186221/china-gender-distribution-of-influencers-by-live-streaming-platform/
CBNData. "Share of Female Kols on Major Live Streaming E-commerce Platforms in China as of March 2020, by Platform." Statista, Statista Inc., 13 May 2020, https://www.statista.com/statistics/1186221/china-gender-distribution-of-influencers-by-live-streaming-platform/
CBNData, Share of female KOLs on major live streaming e-commerce platforms in China as of March 2020, by platform Statista, https://www.statista.com/statistics/1186221/china-gender-distribution-of-influencers-by-live-streaming-platform/ (last visited December 23, 2024)
Share of female KOLs on major live streaming e-commerce platforms in China as of March 2020, by platform [Graph], CBNData, May 13, 2020. [Online]. Available: https://www.statista.com/statistics/1186221/china-gender-distribution-of-influencers-by-live-streaming-platform/
