In-store vs. online holiday shopping plans in the U.S. 2015-2022
After a shift in shopping behavior in 2020 due to the coronavirus pandemic, in-store shopping was set to pick up steam in the following years. According to a survey, in both 2021 and 2022, about 57 percent of U.S. consumers intended to shop online during the holiday season. In contrast, 43 percent of shoppers in the North American country planned to go to stores.