Global quick service restaurant industry market size 2022-2023

In 2023, the market size of the quick service restaurant industry worldwide reached 978.4 billion U.S. dollars, representing a slight increase over the previous year. Quick service restaurants, also known as limited service or fast food restaurants, are establishments which typically serve food to customers quickly while having minimal table service.

What are the leading fast food restaurant chains worldwide?

As of 2024, Starbucks held the title of the highest-valued restaurant brand in the world. With a brand value exceeding 60 billion U.S. dollars, it was nearly double that of the second most valuable brand, McDonald's. In the ranking of the leading food and drink service chains by global sales, Starbucks was among the top three, generating over 36 billion U.S. dollars. The company closely followed the UK-based food service leader, the Compass Group.

Which country has the highest number of Starbucks locations?

In 2023, the country with the most Starbucks stores was its home country of the United States, where there were over 16 thousand locations. The coffee shop chain also had a significant presence in China and Korea. In the U.S., Starbucks was the coffee shop chain with the highest sales, generating approximately 16 billion U.S. dollars more than its closest competitor, Dunkin’. Additionally, Starbucks enjoyed popularity among U.S. consumers, receiving an average American Customer Satisfaction Index (ACSI) score of 80 out of 100.