Great Britain: internet retail sales share by sector 2024

In Great Britain, internet sales accounted for 27.6 percent of all retailing sales, as data from August 2024 showed. In February 2021, the share of online sales as a proportion of total retail reached its peak at 37.4 percent.

Share of internet retail sales in Great Britain from January 2021 to August 2024, by sector

Characteristic	All retailing	Predominantly food stores	Department stores	Textiles clothing and footwear stores	Household goods stores
Aug '24	27.6%	9%	23.7%	27.8%	25.8%
Jul '24	27.8%	9%	22.9%	27.1%	24.9%
Jun '24	27.4%	8.9%	21.8%	27.3%	25.5%
May '24	27.6%	9.2%	23.7%	28.3%	24.7%
Apr '24	26.7%	9%	23%	28.5%	24.9%
Mar '24	26.3%	9%	21.8%	26.5%	24.5%
Feb '24	26.1%	8.8%	22.1%	25.8%	24.7%
Jan '24	25.8%	8.8%	22.3%	26.2%	25.8%
Dec '23	27.4%	9.3%	22.9%	26.8%	28%
Nov '23	26.9%	9.2%	22.5%	26.9%	27.1%
Oct '23	26.8%	9.2%	22.6%	27.5%	28%
Sep '23	27%	9.3%	22.4%	27.7%	28.3%
Aug '23	27.1%	9.2%	21.7%	28.1%	27.8%
Jul '23	27.4%	9.1%	20.7%	28.2%	27.6%
Jun '23	26.4%	8.9%	21.1%	27.7%	27.9%
May '23	26.6%	9.1%	21.5%	28.4%	26.9%
Apr '23	26.5%	9.1%	21.7%	27.2%	26%
Mar '23	26.4%	8.8%	21.8%	26.6%	26.2%
Feb '23	26%	8.9%	22.2%	25.8%	25%
Jan '23	25.9%	8.9%	22.6%	26.6%	23.6%
Dec '22	25.4%	9.2%	23.1%	24.2%	26.7%
Nov '22	25.8%	9.2%	23.6%	24.6%	22.6%
Oct '22	26.2%	9.2%	24.1%	24.9%	22.7%
Sep '22	26.4%	8.8%	24.3%	26.1%	22.7%
Aug '22	26.2%	8.8%	23.9%	26.1%	23.6%
Jul '22	26%	8.8%	22.9%	25.7%	25.5%
Jun '22	26.1%	8.9%	22.7%	25.8%	25%
May '22	26.6%	9.2%	22.7%	25.1%	24.4%
Apr '22	27.5%	9.3%	23%	27%	24.2%
Mar '22	26.4%	9.4%	22.9%	26.5%	22.4%
Feb '22	28.1%	9.5%	23.6%	27.7%	21.9%
Jan '22	28.7%	9.7%	23.9%	28.8%	22.1%
Dec '21	28.1%	9.6%	23.8%	29.1%	22.4%
Nov '21	28.2%	9.7%	23.9%	27.2%	23.4%
Oct '21	29.1%	10.2%	25%	28.5%	25%
Sep '21	29.6%	10.5%	24.7%	28.3%	25.2%
Aug '21	29.5%	10.6%	25.2%	29.4%	24.6%
Jul '21	29%	10.6%	27.3%	29.9%	24.8%
Jun '21	28.7%	10.5%	24.1%	29.9%	25.8%
May '21	29.3%	10.7%	26.6%	28.7%	25.9%
Apr '21	30.5%	10.6%	26.2%	31.8%	29.3%
Mar '21	35.6%	11.4%	35.2%	55.9%	36.5%
Feb '21	37.4%	12%	36.7%	65.5%	39.3%
Jan '21	36.2%	12.4%	35.1%	50.4%	38%

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Release date

September 2024

More information

Region

United Kingdom

Survey time period

January 2021 to August 2024

Supplementary notes

"All retailing" sector excludes automotive fuel.

Values have been seasonally adjusted.
This statistic is using original data from the Office for National Statistics and includes copyright material from © Crown, licensed under the Open Government License v3.0.

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