Samsung was the most popular brand of electronics devices, including TV, video and audio equipment, in Russia in 2023, having been named by 43 percent of respondents. It was followed by LG and Sony, with approximately 19 percent and 17 percent, respectively.
Ranking of electronics brands in Russia in 2023, by customer affinity
Residents of cities with over one million inhabitants
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The respondents were asked to name up to 10 brands that they considered their favorite. See the methodology for more detailed information related to the study.
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Online Market Intelligence. (December 21, 2023). Ranking of electronics brands in Russia in 2023, by customer affinity [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1186154/favorite-brands-of-electronics-in-russia/
Online Market Intelligence. "Ranking of electronics brands in Russia in 2023, by customer affinity." Chart. December 21, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1186154/favorite-brands-of-electronics-in-russia/
Online Market Intelligence. (2023). Ranking of electronics brands in Russia in 2023, by customer affinity. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1186154/favorite-brands-of-electronics-in-russia/
Online Market Intelligence. "Ranking of Electronics Brands in Russia in 2023, by Customer Affinity." Statista, Statista Inc., 21 Dec 2023, https://www.statista.com/statistics/1186154/favorite-brands-of-electronics-in-russia/
Online Market Intelligence, Ranking of electronics brands in Russia in 2023, by customer affinity Statista, https://www.statista.com/statistics/1186154/favorite-brands-of-electronics-in-russia/ (last visited December 23, 2024)
Ranking of electronics brands in Russia in 2023, by customer affinity [Graph], Online Market Intelligence, December 21, 2023. [Online]. Available: https://www.statista.com/statistics/1186154/favorite-brands-of-electronics-in-russia/
