Average price of wearable devices in Russia 2023, by type

Smartwatches for adults were the most expensive products in the wearables market of Russia in 2023. Their average price reached around 7,900 Russian rubles. To compare, fitness trackers cost 2,400 Russian rubles on average in that year.

Russian wearables market overview

According to the estimates, the market revenue of wearables in Russia will be gradually increasing in the coming years after a drop in 2022. Smartwatches accounted for by far the largest share of the wearables market revenue in the country. In physical terms, fitness trackers accounted for a quarter of sold devices.

Smart devices in Russia

The smart devices market in Russia has become more prominent in recent years. As the number of smart homes is increasing across the country, their market revenue is set for growth accordingly, despite a slight decrease in 2022. The number of sold smart TVs, the most employed smart appliance in the country, reached approximately five million in 2022.