According to an August 2020 survey, marketing companies in the United Kingdom (UK) declared 'customer error' as the main reason for inaccuracies in user data collected. 'Fake data and bots' was another big reason as cited by 29 percent while 'employee error' was the third biggest cause named.
Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020
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DMA. (November 5, 2020). Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/
DMA. "Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020." Chart. November 5, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/
DMA. (2020). Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/
DMA. "Reasons for Inaccurate or Invalid Customer Data According to Marketing Companies in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/
DMA, Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/ (last visited November 23, 2024)
Reasons for inaccurate or invalid customer data according to marketing companies in the United Kingdom (UK) in 2020 [Graph], DMA, November 5, 2020. [Online]. Available: https://www.statista.com/statistics/1185730/reasons-inaccurate-customer-data-uk/
