According to a survey carried out in August 2020 in the United Kingdom (UK), 72 percent of marketing companies collected customer data through their website. Half did so through social media, while a slightly smaller share said they recorded customer data at organized events. Collection via purchase lists and preference centres were the least used methods.
Which of the following methods does your company currently use to collect customer data?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DMA. (November 5, 2020). Which of the following methods does your company currently use to collect customer data? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/
DMA. "Which of the following methods does your company currently use to collect customer data?." Chart. November 5, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/
DMA. (2020). Which of the following methods does your company currently use to collect customer data?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/
DMA. "Which of The following Methods Does Your Company Currently Use to Collect Customer Data?." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/
DMA, Which of the following methods does your company currently use to collect customer data? Statista, https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/ (last visited July 22, 2024)
Which of the following methods does your company currently use to collect customer data? [Graph], DMA, November 5, 2020. [Online]. Available: https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/