When 309 French artisanal companies were asked which social media platform they were the most present on in 2018, most of the artisans (94 percent) responded with Facebook being their preferred platform for promotional activities. This was followed by Instagram, obtaining more than 60 percent of the respondents' votes, while Twitter and LinkedIn ranked equally with each 30 percent. YouTube was not far behind with 27 percent.
Artisanal businesses and their preferred social media platforms in France in 2018
Characteristic
Share of companies' responses
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95 percent of VSEs and micro-enterprises (less than 10 employees), 4 percent of VSEs with 11 to 50 employees and one percent of SMEs with more than 50 employees
Supplementary notes
* The source specifies that from the report published by AFNIC, Le Monde des Artisans wanted to focus on the digital uses of eight branches of trades linked to crafts (the global AFNIC study covering a much larger panel):
Fashion - Clothing (41 percent of the panel)
Agrifood - Food (18 percent)
Care - Aesthetics - Hairdressing (17 percent)
Building - Public works (7 percent)
Catering (6 percent)
Publishing - Printing - Books (4 percent)
Transport - Logistics (4 percent)
Mechanical - Maintenance (3 percent)
The majority of companies are young: 50 percent indicated that they had been in existence for less than 1 year, 23 percent for 1 to 3 years and only 27 percent for more than 3 years.
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France numérique 2017. (June 27, 2020). Artisanal businesses and their preferred social media platforms in France in 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1185707/favorite-social-network-artisanal-businesses-france/
France numérique 2017. "Artisanal businesses and their preferred social media platforms in France in 2018." Chart. June 27, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1185707/favorite-social-network-artisanal-businesses-france/
France numérique 2017. (2020). Artisanal businesses and their preferred social media platforms in France in 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1185707/favorite-social-network-artisanal-businesses-france/
France numérique 2017. "Artisanal Businesses and Their Preferred Social Media Platforms in France in 2018." Statista, Statista Inc., 27 Jun 2020, https://www.statista.com/statistics/1185707/favorite-social-network-artisanal-businesses-france/
France numérique 2017, Artisanal businesses and their preferred social media platforms in France in 2018 Statista, https://www.statista.com/statistics/1185707/favorite-social-network-artisanal-businesses-france/ (last visited July 22, 2024)
Artisanal businesses and their preferred social media platforms in France in 2018 [Graph], France numérique 2017, June 27, 2020. [Online]. Available: https://www.statista.com/statistics/1185707/favorite-social-network-artisanal-businesses-france/
