When 309 French artisanal companies were asked what type of content they presented on their websites or on the site on which they were represented, almost all (96 percent) indicated that they provided factual information such as the presentation of their company and/or their product palette. The second most common set of information was practical, with opening hours and contact information displayed. Third, articles in the form of blogs or tutorials were provided by 48 percent of responding French artisans in 2018.
Artisanal businesses and the type of content provided on their website in France in 2018
95 percent of VSEs and micro-enterprises (less than 10 employees), 4 percent of VSEs with 11 to 50 employees and one percent of SMEs with more than 50 employees
Supplementary notes
* The source specifies that from the report published by AFNIC, Le Monde des Artisans wanted to focus on the digital uses of eight branches of trades linked to crafts (the global AFNIC study covering a much larger panel):
Fashion - Clothing (41 percent of the panel)
Agrifood - Food (18 percent)
Care - Aesthetics - Hairdressing (17 percent)
Building - Public works (7 percent)
Catering (6 percent)
Publishing - Printing - Books (4 percent)
Transport - Logistics (4 percent)
Mechanical - Maintenance (3 percent)
The majority of companies are young: 50 percent indicated that they had been in existence for less than 1 year, 23 percent for 1 to 3 years and only 27 percent for more than 3 years.
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France numérique 2017. (June 27, 2020). Artisanal businesses and the type of content provided on their website in France in 2018 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1185705/type-of-online-content-artisanal-businesses-france/
France numérique 2017. "Artisanal businesses and the type of content provided on their website in France in 2018." Chart. June 27, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1185705/type-of-online-content-artisanal-businesses-france/
France numérique 2017. (2020). Artisanal businesses and the type of content provided on their website in France in 2018. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1185705/type-of-online-content-artisanal-businesses-france/
France numérique 2017. "Artisanal Businesses and The Type of Content Provided on Their Website in France in 2018." Statista, Statista Inc., 27 Jun 2020, https://www.statista.com/statistics/1185705/type-of-online-content-artisanal-businesses-france/
France numérique 2017, Artisanal businesses and the type of content provided on their website in France in 2018 Statista, https://www.statista.com/statistics/1185705/type-of-online-content-artisanal-businesses-france/ (last visited November 21, 2024)
Artisanal businesses and the type of content provided on their website in France in 2018 [Graph], France numérique 2017, June 27, 2020. [Online]. Available: https://www.statista.com/statistics/1185705/type-of-online-content-artisanal-businesses-france/
