Mexico: Christmas presents inspiration channels 2020
During a survey carried out in August 2020 in Mexico, 67 percent of respondents said that they took Christmas gifts ideas from the internet, while 51 percent received inspiration from discount events such as El Buen Fin. In contrast, 16 percent of the interviewees received inspiration directly by looking into a specific brand website and another 16 percent by seeing advertising of the brand.
One of the biggest nation wide shopping event in Mexico is El Buen Fin. El Buen Fin is an event to stimulate the economy by encouraging consumption through promotions and discounts. In 2019, this event was estimated to generate a revenue of nearly 120 billion Mexican pesos, out of which approximately nine percent accounted for online sales.
One of the biggest nation wide shopping event in Mexico is El Buen Fin. El Buen Fin is an event to stimulate the economy by encouraging consumption through promotions and discounts. In 2019, this event was estimated to generate a revenue of nearly 120 billion Mexican pesos, out of which approximately nine percent accounted for online sales.
