French handcraft businesses and their average online communication budget 2020

Published by Statista Research Department, Nov 29, 2023
In 2020, most micro- and small and medium-sized enterprise had recognized the utility of having an online presence for a flourishing business. However, the average annual budget dedicated to Internet communication (site, social networks) was then relatively low: 63 percent of companies spent less than 300 euros per year, 24 percent from 300 to 1,000 euros, 10 percent from 1,000 to 5,000 euros and only four percent more than 5000 euros.

Average amount of annual budget allocated by French artisanal companies to invest in an online presence and communication in 2020

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Release date

December 2020

Region

France

Survey time period

September 1, 2019 to August 31, 2020

Number of respondents

3,504 respondents

Special properties

Managers of VSEs and micro-enterprises (less than 10 employees), 4 percent of VSEs with 11 to 50 employees and of SMEs with more than 50 employees

Method of interview

Online survey

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