More and more French people are adopting new consumption channels and favor contactless shopping methods for their safety, since the implemented COVID-19 lockdown measures in France at the beginning of 2020. Consumers are reporting online shopping experiences with fewer barriers and investing in new e-commerce platforms. Among the shopping channels used for the first time during containment by French consumers, shopping through messaging apps was the most common, with a reach of about 53 percent, followed by subscription services (51 percent) and social networks (50 percent).
Share of purchasers who consulted online shopping channels for the first time in France in 2020, by channel
Characteristic
Share of online shoppers
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* The source adds the following information: "The study was carried out on three occasions (waves) fielded May 28 to June 13, 2020 for wave 1; June 28 to July 13, 2020 for wave 2; July 28 to August 13, 2020 for wave 3".
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CB News. (October 28, 2020). Share of purchasers who consulted online shopping channels for the first time in France in 2020, by channel [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1185421/online-e-commerce-channel-adoption-france/
CB News. "Share of purchasers who consulted online shopping channels for the first time in France in 2020, by channel." Chart. October 28, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1185421/online-e-commerce-channel-adoption-france/
CB News. (2020). Share of purchasers who consulted online shopping channels for the first time in France in 2020, by channel. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1185421/online-e-commerce-channel-adoption-france/
CB News. "Share of Purchasers Who Consulted Online Shopping Channels for The First Time in France in 2020, by Channel." Statista, Statista Inc., 28 Oct 2020, https://www.statista.com/statistics/1185421/online-e-commerce-channel-adoption-france/
CB News, Share of purchasers who consulted online shopping channels for the first time in France in 2020, by channel Statista, https://www.statista.com/statistics/1185421/online-e-commerce-channel-adoption-france/ (last visited August 24, 2024)
Share of purchasers who consulted online shopping channels for the first time in France in 2020, by channel [Graph], CB News, October 28, 2020. [Online]. Available: https://www.statista.com/statistics/1185421/online-e-commerce-channel-adoption-france/