Number of Harley-Davidson bikes sold in India FY 2015-2024
In fiscal year 2024, around 14.5 thousand Harley-Davidson motorcycles were sold across India. The significant increase in sales was due to the introduction of the Harley-Davidson X440, which was launched in July 2023. It is in collaboration with Hero MotoCorp and is the cheapest model in the brand's line-up.
Harley-Davidson and India
The product portfolio of the two-wheeler companies is gradually moving towards engines with higher volumes. Several foreign motorcycle companies established their presence in India by collaborating with domestic two-wheeler companies. KTM AG partnered with Bajaj Autos. Since fiscal year 2013, the sales volume for KTM bikes in India has grown considerably. This was in contrast with Harley-Davidson, which went solo in the country. In September 2020, it announced on seizing its operations, independently, in the country. This closure resulted in the unemployment of 70 employees. The company later partnered up with Hero MotoCorp which took over the distribution and manufacturing rights in the country.
Two-wheeler industry
The two-wheeler industry in India has grown rapidly, post-liberalization. In the last 30 years, the number of two-wheeler manufacturers soared in the country. It went on to become the largest commercial vehicles segment in terms of sales volume. The two-wheeler segment was further subdivided into scooters, motorbikes, and mopeds, with motorbikes being in the highest demand. The segment evolved quickly according to the market norms and customer requirements. Initially, two-wheelers in the country had a two-stroke engine, which was faced out owing to India being a signatory to the Kyoto protocol. The industry is now trending towards electrically operated vehicles.
