Xiaomi smartphone shipment volume in India from Q1 2019-Q2 2024
In the second quarter of 2024, Xiaomi shipped approximately 6.7 million smartphones in India. It was a significant year-over-year growth at 24 percent. The third quarter of 2020 saw over 13.1 million smartphone shipments, making it the highest for Xiaomi during the presented period. Though a general declining trend could be observed since first quarter of 2019, Xiaomi was still able to maintain its market leading position at 18 percent.
Xiaomi’s success in India
From the moment Xiaomi launched in 2010, it has never looked back. Since 2016, the annual revenue for the smartphone manufacturer has grown exponentially. India has been no different in this regard. The first Xiaomi smartphone in India was launched in July 2014. Within two years, it gained a considerable market share. This trend has continued making it one of the leading smartphone market players in the country. Understanding the country’s requirements, relocating supply chains within India and investing in the domestic distribution network and research and development were some reasons for this success.
Segmentation and variation
Xiaomi sells its phones in India under several brands, including Xiaomi, Redmi, and POCO. Especially POCO, it has excelled in the 10,000 to 15,000 Indian rupees segment. However, the highest growth in the smartphone market lately came from the super-premium segment, dominated by Apple iPhones and Samsung Galaxy phones. As of 2023, the average selling price of smartphones in India was around 255 U.S. dollars. It increased almost 100 dollars in comparison with the price in 2020. One of the main contributors to the price increase was the larger 5G distribution. India is one of the leading countries in terms of 5G availability.
