Reasons for purchasing online in Sweden 2019-2020

Published by
L. Yltävä,
Jul 26, 2023
In 2020, approximately four out of five consumers in Sweden shopped online because it was convenient, making it the most common reason for buying products on the web. Compared to the previous year, a higher number of Swedish consumers opted for purchasing online in 2020, as it was the only way to get ahold of the item they were looking for.

Reasons for buying online among shoppers in Sweden between 2019 and 2020

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Release date

July 2020

Region

Sweden

Survey time period

May 2020

Number of respondents

1,500 respondents

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