A survey carried out online in 2021 asked adults in the United Kingdom (UK) which measures they felt would increase their trust in how their personal information was handled by companies and organizations. The top two responses were banning companies from sharing said information with third parties, and making it a legal requirement for companies to inform consumers if their data had been breached.
Which of the following, if any, would increase your trust and confidence in how your personal information is used and made available by companies and organisations?
Characteristic
Share of respondents
Ban companies/organisations from sharing personal information with third parties without permission
24%
Make it a legal requirement for companies/organisations to tell customers that they have been affected by a data breach
22%
Give custodial sentences (i.e. prison) for those responsible for the most severe breaches in the use of personal information
15%
Fine companies and organisations if they are found to use personal information without permission
15%
Make it easier to see and change any consent I have given to companies/ organisations regarding the use of my personal information
12%
Register companies/organisations with the UK body that upholds the public’s information rights
The survey question was phrased by the source as follows: "Which of the following, if any, would increase your trust and confidence in how your personal information is used and made available by companies and organizations?"
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Information Commissioner's Office. (June 7, 2021). Which of the following, if any, would increase your trust and confidence in how your personal information is used and made available by companies and organisations? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1184870/trust-measures-personal-data-handling-uk/
Information Commissioner's Office. "Which of the following, if any, would increase your trust and confidence in how your personal information is used and made available by companies and organisations? ." Chart. June 7, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1184870/trust-measures-personal-data-handling-uk/
Information Commissioner's Office. (2021). Which of the following, if any, would increase your trust and confidence in how your personal information is used and made available by companies and organisations? . Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1184870/trust-measures-personal-data-handling-uk/
Information Commissioner's Office. "Which of The Following, If Any, Would Increase Your Trust and Confidence in How Your Personal Information Is Used and Made Available by Companies and Organisations? ." Statista, Statista Inc., 7 Jun 2021, https://www.statista.com/statistics/1184870/trust-measures-personal-data-handling-uk/
Information Commissioner's Office, Which of the following, if any, would increase your trust and confidence in how your personal information is used and made available by companies and organisations? Statista, https://www.statista.com/statistics/1184870/trust-measures-personal-data-handling-uk/ (last visited November 22, 2024)
Which of the following, if any, would increase your trust and confidence in how your personal information is used and made available by companies and organisations? [Graph], Information Commissioner's Office, June 7, 2021. [Online]. Available: https://www.statista.com/statistics/1184870/trust-measures-personal-data-handling-uk/
