Japanese consumers mostly prefer in-store shopping channels over online purchases when buying consumer goods as revealed in an April 2023 survey. Foodstuff was the category, which was mainly bought in physical stores, whereas only 3.7 percent of respondents stated to buy edibles mainly online and another seven percent making use of both - online and offline shopping.
Preferred purchase channels for consumer goods in Japan as of April 2023, by product category
Characteristic
Bought in stores
Split between in-store and online
Bought online
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*Luxury goods include luxury brands, jewelries, and watches. **Gifts include mid-year and year-end gifts.
***The survey was conducted among 5,000 respondents. This question was directed at the respondents who stated to buy the respective goods and services. Sample sizes were as followed.
Foodstuff: n=4,723
Daily necessities: n=4,601
Luxury goods: n=1,945
Clothing: n=4,590
Cosmetics: n=3,536
Gifts: n=2,758
Travels: n=3,782.
Figures may not add up to 100 percent due rounding by the source.
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Deloitte. (July 5, 2023). Preferred purchase channels for consumer goods in Japan as of April 2023, by product category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1184698/japan-consumer-goods-purchase-channel-by-category/
Deloitte. "Preferred purchase channels for consumer goods in Japan as of April 2023, by product category." Chart. July 5, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1184698/japan-consumer-goods-purchase-channel-by-category/
Deloitte. (2023). Preferred purchase channels for consumer goods in Japan as of April 2023, by product category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1184698/japan-consumer-goods-purchase-channel-by-category/
Deloitte. "Preferred Purchase Channels for Consumer Goods in Japan as of April 2023, by Product Category." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1184698/japan-consumer-goods-purchase-channel-by-category/
Deloitte, Preferred purchase channels for consumer goods in Japan as of April 2023, by product category Statista, https://www.statista.com/statistics/1184698/japan-consumer-goods-purchase-channel-by-category/ (last visited August 24, 2024)
Preferred purchase channels for consumer goods in Japan as of April 2023, by product category [Graph], Deloitte, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1184698/japan-consumer-goods-purchase-channel-by-category/
