While the number of Viaplay subscribers significantly increased since the international expansion and passed the seven-million-mark at the end of 2022, the amount declined for the first time in the second quarter of 2023. At the beginning of 2024, roughly 6.5 million people subscribed to the streaming service. Following the loss of its subscriber base, the Swedish video-on-demand platform, owned by the Viaplay Group (formerly Nordic Entertainment Group), announced to downsize its international operations.
Number of Viaplay subscribers from 1st quarter 2019 to 1st quarter 2024, by region
(in 1,000s)
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Viaplay Group. (April 25, 2024). Number of Viaplay subscribers from 1st quarter 2019 to 1st quarter 2024, by region (in 1,000s) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1184632/quarterly-number-of-viaplay-subscribers/
Viaplay Group. "Number of Viaplay subscribers from 1st quarter 2019 to 1st quarter 2024, by region (in 1,000s)." Chart. April 25, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1184632/quarterly-number-of-viaplay-subscribers/
Viaplay Group. (2024). Number of Viaplay subscribers from 1st quarter 2019 to 1st quarter 2024, by region (in 1,000s). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1184632/quarterly-number-of-viaplay-subscribers/
Viaplay Group. "Number of Viaplay Subscribers from 1st Quarter 2019 to 1st Quarter 2024, by Region (in 1,000s)." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/1184632/quarterly-number-of-viaplay-subscribers/
Viaplay Group, Number of Viaplay subscribers from 1st quarter 2019 to 1st quarter 2024, by region (in 1,000s) Statista, https://www.statista.com/statistics/1184632/quarterly-number-of-viaplay-subscribers/ (last visited July 22, 2024)
Number of Viaplay subscribers from 1st quarter 2019 to 1st quarter 2024, by region (in 1,000s) [Graph], Viaplay Group, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/1184632/quarterly-number-of-viaplay-subscribers/
