Planned purchases on Black Friday in Poland 2024, by channel

Published by
Adriana Sas,
Dec 3, 2024

In 2024, 48 percent of Poles chose an online channel while shopping on Black Friday. Only 15 percent of respondents intend to go to traditional stores on that day.

Most popular purchasing channels during Black Friday in Poland in 2024

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Release date

November 2024

Region

Poland

Survey time period

November 7-10, 2024

Number of respondents

544 respondents

Age group

18-64 years

Special properties

People who declared participation in Black Friday 2024

Method of interview

Online survey

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