Professional development interest numbers Germany

In 2024, there were almost 14 million people among the German-speaking population aged 14 and older who were very interested in information about professional development courses. The Allensbacher market and advertising media analysis, called AWA for short, determines attitudes, consumption habits and media usage of the population in Germany on a broad statistical basis.

Number of people interested in professional development courses in Germany from 2019 to 2024 (in millions)

Characteristic	Very interested	Moderately interested	Barely or not interested
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-	-	-	-
-	-	-	-
-	-	-	-
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Release date

June 2024

More information

Region

Germany

Survey time period

2019 to 2024

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
Base: German-speaking population aged 14 years and older in private households in Germany.

Information on random sample:

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.6 million people
2023: 23,524 respondents, representing 70.08 million people

2024: 23,485 respondents, representing 70.48 million people

More information on the methodology of the study is available here. The survey question was worded as follows: „It is often the case that one would like to find out more about one thing, another is less interesting. Now could you please take a look at the cards here and distribute them on this sheet of paper, depending on how interested you are. You can see what's here. Topic: Continuing professional training."

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