According to a July 2020 study, the vast majority of respondents in the United Kingdom believed that an online experience was not an attractive alternative to a live event, citing that as the main reason for the lack of interest in digital cultural content. Overall, 84 percent of the survey sample believed so, whereas 13 percent of respondents claimed that poor equipment was another common reason for the lack of interest in digital cultural formats.
Reasons for lack of interest in digital cultural content in the United Kingdom (UK) in 2020
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*The survey was sent to cultural event audiences ('recent' and 'frequent' attendees) via 258 organizations, resulting in a total sample of over 92 thousand responses.
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The Audience Agency. (September 21, 2020). Reasons for lack of interest in digital cultural content in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1184322/reasons-for-not-engaging-with-digital-cultural-content-in-the-uk/
The Audience Agency. "Reasons for lack of interest in digital cultural content in the United Kingdom (UK) in 2020." Chart. September 21, 2020. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1184322/reasons-for-not-engaging-with-digital-cultural-content-in-the-uk/
The Audience Agency. (2020). Reasons for lack of interest in digital cultural content in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1184322/reasons-for-not-engaging-with-digital-cultural-content-in-the-uk/
The Audience Agency. "Reasons for Lack of Interest in Digital Cultural Content in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 21 Sep 2020, https://www.statista.com/statistics/1184322/reasons-for-not-engaging-with-digital-cultural-content-in-the-uk/
The Audience Agency, Reasons for lack of interest in digital cultural content in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/1184322/reasons-for-not-engaging-with-digital-cultural-content-in-the-uk/ (last visited July 06, 2024)
Reasons for lack of interest in digital cultural content in the United Kingdom (UK) in 2020 [Graph], The Audience Agency, September 21, 2020. [Online]. Available: https://www.statista.com/statistics/1184322/reasons-for-not-engaging-with-digital-cultural-content-in-the-uk/