Reasons for not engaging with digital cultural content in the UK 2020
According to a July 2020 study, the vast majority of respondents in the United Kingdom believed that an online experience was not an attractive alternative to a live event, citing that as the main reason for the lack of interest in digital cultural content. Overall, 84 percent of the survey sample believed so, whereas 13 percent of respondents claimed that poor equipment was another common reason for the lack of interest in digital cultural formats.
