Interesting factors for online education digital ads South Korea 2020

Leading interesting factors for online education digital ads in South Korea as of February 2020

CharacteristicShare of respondents
Study method, curriculum 61%
Price, discounts related to tuition fees 54%
Ads with trendy terms or expressions 18%
Ads with an influencer 11%
Ads with a commercial message song 11%
Ads with a celebrity model 10%
Created with Highcharts 7.2.2Share of respondents61%61%54%54%18%18%11%11%11%11%10%10%Study method, curriculumPrice, discounts related to tuition feesAds with trendy terms or expressionsAds with an influencerAds with a commercial message songAds with a celebrity model
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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Source

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Release date

March 2020

Region

South Korea

Survey time period

February 19 to 23, 2020

Number of respondents

372 respondents

Age group

19-44 years old

Special properties

respondents who consumed online learning courses within 6 months

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on " Digital advertising in South Korea "

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