According to a survey conducted in South Korea in 2020, the advertised study method or curriculum was the most interesting factor when coming across an online learning course digital advert, with around 61 percent of respondents choosing this answer. The second interesting factor was an offer related to discounts on tuition prices.
Leading interesting factors for online education digital ads in South Korea as of February 2020
Characteristic
Share of respondents
Study method, curriculum
61%
Price, discounts related to tuition fees
54%
Ads with trendy terms or expressions
18%
Ads with an influencer
11%
Ads with a commercial message song
11%
Ads with a celebrity model
10%
Created with Highcharts 7.2.2Share of respondents61%61%54%54%18%18%11%11%11%11%10%10%Study method, curriculumPrice, discounts related to tuition feesAds with trendy terms or expressionsAds with an influencerAds with a commercial message songAds with a celebrity model
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
MezzoMedia. (March 25, 2020). Leading interesting factors for online education digital ads in South Korea as of February 2020 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1184229/south-korea-interesting-factors-for-e-learning-digital-ads/
MezzoMedia. "Leading interesting factors for online education digital ads in South Korea as of February 2020." Chart. March 25, 2020. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1184229/south-korea-interesting-factors-for-e-learning-digital-ads/
MezzoMedia. (2020). Leading interesting factors for online education digital ads in South Korea as of February 2020. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1184229/south-korea-interesting-factors-for-e-learning-digital-ads/
MezzoMedia. "Leading Interesting Factors for Online Education Digital Ads in South Korea as of February 2020." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1184229/south-korea-interesting-factors-for-e-learning-digital-ads/
MezzoMedia, Leading interesting factors for online education digital ads in South Korea as of February 2020 Statista, https://www.statista.com/statistics/1184229/south-korea-interesting-factors-for-e-learning-digital-ads/ (last visited February 19, 2025)
Leading interesting factors for online education digital ads in South Korea as of February 2020 [Graph], MezzoMedia, March 25, 2020. [Online]. Available: https://www.statista.com/statistics/1184229/south-korea-interesting-factors-for-e-learning-digital-ads/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.