Internet advertising market size in Japan FY 2020-2027

Published by Statista Research Department, Feb 9, 2024
The online advertising market in Japan had an estimated value of 3.12 trillion Japanese yen in fiscal year 2023. It was expected that factors such as digital transformation and a growing importance of e-commerce for companies would contribute to further market growth in the coming years, with the market reaching a size of 4.09 trillion yen by fiscal year 2027.

Online advertising market size in Japan from fiscal year 2020 to 2023 with a forecast until 2027 (in trillion Japanese yen)

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Release date

December 2023

Region

Japan

Survey time period

fiscal year 2020 to 2023; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

based on online ad placement expenses by advertisers

Supplementary notes

*Outlook.
**Forecast.

100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
Values have been rounded.

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