The online advertising market in Japan had an estimated value of 3.12 trillion Japanese yen in fiscal year 2023. It was expected that factors such as digital transformation and a growing importance of e-commerce for companies would contribute to further market growth in the coming years, with the market reaching a size of 4.09 trillion yen by fiscal year 2027.
Online advertising market size in Japan from fiscal year 2020 to 2023 with a forecast until 2027
(in trillion Japanese yen)
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Yano Research. (December 26, 2023). Online advertising market size in Japan from fiscal year 2020 to 2023 with a forecast until 2027 (in trillion Japanese yen) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1184106/japan-online-advertising-market-size/
Yano Research. "Online advertising market size in Japan from fiscal year 2020 to 2023 with a forecast until 2027 (in trillion Japanese yen)." Chart. December 26, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1184106/japan-online-advertising-market-size/
Yano Research. (2023). Online advertising market size in Japan from fiscal year 2020 to 2023 with a forecast until 2027 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1184106/japan-online-advertising-market-size/
Yano Research. "Online Advertising Market Size in Japan from Fiscal Year 2020 to 2023 with a Forecast until 2027 (in Trillion Japanese Yen)." Statista, Statista Inc., 26 Dec 2023, https://www.statista.com/statistics/1184106/japan-online-advertising-market-size/
Yano Research, Online advertising market size in Japan from fiscal year 2020 to 2023 with a forecast until 2027 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/1184106/japan-online-advertising-market-size/ (last visited December 23, 2024)
Online advertising market size in Japan from fiscal year 2020 to 2023 with a forecast until 2027 (in trillion Japanese yen) [Graph], Yano Research, December 26, 2023. [Online]. Available: https://www.statista.com/statistics/1184106/japan-online-advertising-market-size/
