In 2020, nearly 50 percent of Dutch fashion shoppers stated they intend to purchase within fashion during Black Friday, making it the leading sales event of the season. Just over one in ten heavy fashion shoppers intend to buy fashion items during Cyber Monday.
Share of fashion shoppers intending to purchase during the holiday season and sales events in the Netherlands in 2020
The source defines non-fashion shoppers as consumers that traditionally don't buy fashion online, heavy fashion shoppers as consumers with two or more bi-weekly online fashion purchases, and light fashion shoppers as consumers with one bi-weekly online fashion purchase.
St. Nicholas Day is a a festive day observed on December 6 in Western Christian countries.
The source does not specify the date of the survey.
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Afterpay. (October 22, 2020). Share of fashion shoppers intending to purchase during the holiday season and sales events in the Netherlands in 2020 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1184001/fashion-shoppers-intending-to-purchase-during-holidays-in-the-netherlands/
Afterpay. "Share of fashion shoppers intending to purchase during the holiday season and sales events in the Netherlands in 2020." Chart. October 22, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1184001/fashion-shoppers-intending-to-purchase-during-holidays-in-the-netherlands/
Afterpay. (2020). Share of fashion shoppers intending to purchase during the holiday season and sales events in the Netherlands in 2020. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1184001/fashion-shoppers-intending-to-purchase-during-holidays-in-the-netherlands/
Afterpay. "Share of Fashion Shoppers Intending to Purchase during The Holiday Season and Sales Events in The Netherlands in 2020." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/1184001/fashion-shoppers-intending-to-purchase-during-holidays-in-the-netherlands/
Afterpay, Share of fashion shoppers intending to purchase during the holiday season and sales events in the Netherlands in 2020 Statista, https://www.statista.com/statistics/1184001/fashion-shoppers-intending-to-purchase-during-holidays-in-the-netherlands/ (last visited December 30, 2024)
Share of fashion shoppers intending to purchase during the holiday season and sales events in the Netherlands in 2020 [Graph], Afterpay, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/1184001/fashion-shoppers-intending-to-purchase-during-holidays-in-the-netherlands/
