When asked if the lockdown was changing their media and device usage habits, around 47 percent of respondents from Ibero-America said that they increased the use of connected TV or over-the-top (OTT) television system. The majority of digital medium had their consumption increased during lockdown, while other traditional medium had a decreased consumption.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Change in media consumption during Covid-19 lockdown in Ibero-America in 2020, by medium
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IMS. (July 31, 2020). Change in media consumption during Covid-19 lockdown in Ibero-America in 2020, by medium [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/1183918/change-media-consumption-medium-ibero-america/
IMS. "Change in media consumption during Covid-19 lockdown in Ibero-America in 2020, by medium." Chart. July 31, 2020. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/1183918/change-media-consumption-medium-ibero-america/
IMS. (2020). Change in media consumption during Covid-19 lockdown in Ibero-America in 2020, by medium. Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/1183918/change-media-consumption-medium-ibero-america/
IMS. "Change in Media Consumption during Covid-19 Lockdown in Ibero-america in 2020, by Medium." Statista, Statista Inc., 31 Jul 2020, https://www.statista.com/statistics/1183918/change-media-consumption-medium-ibero-america/
IMS, Change in media consumption during Covid-19 lockdown in Ibero-America in 2020, by medium Statista, https://www.statista.com/statistics/1183918/change-media-consumption-medium-ibero-america/ (last visited November 14, 2024)
Change in media consumption during Covid-19 lockdown in Ibero-America in 2020, by medium [Graph], IMS, July 31, 2020. [Online]. Available: https://www.statista.com/statistics/1183918/change-media-consumption-medium-ibero-america/
