When asked if the lockdown was changing their media and device usage habits, around 47 percent of respondents from Ibero-America said that they increased the use of connected TV or over-the-top (OTT) television system. The majority of digital medium had their consumption increased during lockdown, while other traditional medium had a decreased consumption.
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Change in media consumption during Covid-19 lockdown in Ibero-America in 2020, by medium
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IMS. (July 31, 2020). Change in media consumption during Covid-19 lockdown in Ibero-America in 2020, by medium [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1183918/change-media-consumption-medium-ibero-america/
IMS. "Change in media consumption during Covid-19 lockdown in Ibero-America in 2020, by medium." Chart. July 31, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1183918/change-media-consumption-medium-ibero-america/
IMS. (2020). Change in media consumption during Covid-19 lockdown in Ibero-America in 2020, by medium. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1183918/change-media-consumption-medium-ibero-america/
IMS. "Change in Media Consumption during Covid-19 Lockdown in Ibero-america in 2020, by Medium." Statista, Statista Inc., 31 Jul 2020, https://www.statista.com/statistics/1183918/change-media-consumption-medium-ibero-america/
IMS, Change in media consumption during Covid-19 lockdown in Ibero-America in 2020, by medium Statista, https://www.statista.com/statistics/1183918/change-media-consumption-medium-ibero-america/ (last visited December 31, 2024)
Change in media consumption during Covid-19 lockdown in Ibero-America in 2020, by medium [Graph], IMS, July 31, 2020. [Online]. Available: https://www.statista.com/statistics/1183918/change-media-consumption-medium-ibero-america/
